Just as with companies in all other industries, real estate companies do also have specific needs and requirements for their websites to make them more useful. The sites usually form the primary basis for sourcing leads for the companies, which is why they have to put a lot into it. Fine-tuning a real estate website is usually done right from the development stage to include search engine optimization and usability.

Quality of Leads Is More Important Than Number of Clicks

For many businesses, the websites are usually designed to draw in as many clicks as possible. Some real estate companies even invest in the PPC form of marketing. In real estate, however, the number of impressions does not count as much as the quality of leads. The idea is to attract users who can potentially make a property investment as opposed to those browsing for amusement. That is factored in when working on the search engine optimization aspect of the web design.

Database and Search Tools Are Essential Aspects of Web Design 

The real estate market has several variables due to its complex nature. The database thus has to deal with more buyer requirements. The search tool also has to make the task as easy as possible for the buyers. The web should be designed to allow the buyers to manipulate the database in all the different ways based on property type, location, prices, and features, among many others.

Some companies also share databases with other companies. That makes the web design process even more complicated as database import and export has to be factored in as well while still maintaining the required control over the content.

Everything Boils Down to Presentation

When designing a site for a real estate company, a lot of focus has to be put on the presentation. The idea should be to make all properties to be as attractive as they possibly could without altering their features. That means the site should be optimized for videos and images that will display the properties. The site itself should also have an attractive user interface.

The Security Has to Be Optimized

In current times, there is a lot more emphasis on data privacy and protection. A real estate site can be prone to a variety of maleficent attacks, which is why the design should include the best possible security protocols.